Round Britain Climate Challenge

This project will involve Sacha (aka ‘the human swan’) attempting something that has never been done before – a 3000+ mile circumnavigation of Britain in a specially adapted, green electricity powered paramotor. Because she can take off and land almost anywhere, she and the team will be landing to recharge and rest with the interesting and inspirational people around the country, the ones can show us exactly how climate change is changing our country, and what we can do about it. 
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The Journey

On the way around Britain, Sacha and a ground crew will be meeting people from all walks of life, trying to answer the question ‘Britain drove the Industrial Revolution, can we drive the Green Revolution too?’ The crew will travel in electric vehicles, interviewing people who are working hard to promote sustainable approaches that will help Britain archive Net Zero by 2050. The team will be hosted by climate heroes from industry, agriculture, communities and conservation that are providing campsites for the team each night.

The expedition and campaign will be shared via live video updates from air, ground and underwater. The aim is to rally enthusiasm, optimism and ambition from the whole country to cut our carbon footprint, at work and at home. A compilation of the stories discovered will be presented at COP26 in Glasgow in November.

The second World Record attempt is a mass public call to get at least 140,000 people to sign up to CountUsIn, a global carbon initiative, in one month. On achieving this every participant will be able to download their own Guinness World Record certificate saying they were part of a world record https://www.count-us-in.org/

Why It Matters

Along with testing the capability of electric flight, and challenging what we think is possible, together we want to capture the imaginations of the young and old, rural and urban, and focus on answers to the climate crisis – not problems - and encourage everyone, to get involved. Climate change has to be seen as a mountain we can climb, not a dark cloud on the horizon too big to think about.

My hopes for COP26 are that the whole country shows up, whether in person or in spirit, with the aim of acting, collaborating, sharing challenges and ideas, not just to be seen to be there. I hope that all the decision-makers involved in COP remember to hear the voices of people around the country and around the world. For global corporations, these people are your staff, your children, your future customers. I also hope that companies realise that they are mass influencers with the power to choose our future, to shift our economies into hyper-drive on climate action before it is too late… or not. With all big adventures, as Mandela said, it always seems impossible, until it is done.”